2017
2012
Successful exit following business expansion from 3 to 14 stores (including three flagship stores) and shop-in-shops
Acquisition of Al Manara International Jewellery
Developed association partnerships with:
2019
SOHO is founded with
100% lifestyle focus
2019
SOHO is founded with
100% lifestyle focus
2019
2023
Developed trade partnerships with:
Special projects
WORLDWIDE PRESENCE
PORTUGAL
GREECE
FRANCE
GERMANY
UAE
SAUDI
JORDAN
SOHO is a boutique lifestyle retailer that represents a generation of consumers who seek innovative concepts, digital accessibility, and embody the spirit of social community.
We are SOHO, the home of emerging, innovative retail in the Middle East. Born in 2019, we are experts in retail concepts, marketing and distribution.
Developed association partnerships with:
2017
2012
Successful exit following business expansion from 3 to 14 stores (including three flagship stores) and shop-in-shops
Acquisition of Al Manara International Jewellery
2019
SOHO is founded with 100% lifestyle focus
2019
Launch of the first AMIRI pop-up in the region at Mall of Emirates, UAE
2023
Developed trade partnerships with:
Special projects
SOHO is a boutique lifestyle retailer that represents a generation of consumers who seek innovative concepts, digital accessibility, and embody the spirit of social community.
We are SOHO, the home of emerging, innovative retail in the Middle East. Born in 2019, we are experts in retail concepts, marketing and distribution.
Developed association partnerships with:
2017
2012
Successful exit following business expansion from 3 to 14 stores (including three flagship stores) and shop-in-shops
Acquisition of Al Manara International Jewellery
2019
SOHO is founded with 100% lifestyle focus
2019
Launch of the first AMIRI pop-up in the region at Mall of Emirates, UAE
2023
Developed trade partnerships with:
Special projects