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SOHO is a boutique lifestyle retailer that represents a generation of consumers who seek innovative concepts, digital accessibility, and embody the spirit of social community.


We are SOHO, the home of emerging, innovative retail in the Middle East. Born in 2019, we are experts in retail concepts, marketing and distribution.

Developed association partnerships with:

2017

2012

Successful exit following business expansion from 3 to 14 stores (including three flagship stores) and shop-in-shops

Acquisition of Al Manara International Jewellery

2019

SOHO is founded with 100% lifestyle focus

2020

Launch of the first AMIRI pop-up in the region at Mall of Emirates, UAE

2021

Two successful regional pop-ups implemented at Mall of Emirates & Bluewaters Island, Dubai

Master franchise agreement is signed with premium Japanese Specialty Coffee Concept, % ΔRΔBICΔ for five international markets including France, Germany, Portugal, Greece and Jordan.

2022

Opening of the first regional flagship store in the Middle East at the Dubai Mall, Fashion Avenue

2022

Paragraph about our expansion

worldwide
presence

SCROLL•SCROLL•SCROLL•SCROLL

SOHO is a boutique lifestyle retailer that represents a generation of consumers who seek innovative concepts, digital accessibility, and embody the spirit of social community.


We are SOHO, the home of emerging, innovative retail in the Middle East. Born in 2019, we are experts in retail concepts, marketing and distribution.

Developed association partnerships with:

2017

2012

Successful exit following business expansion from 3 to 14 stores (including three flagship stores) and shop-in-shops

Acquisition of Al Manara International Jewellery

2019

SOHO is founded with 100% lifestyle focus

2020

Launch of the first AMIRI pop-up in the region at Mall of Emirates, UAE

2021

Two successful regional pop-ups implemented at Mall of Emirates & Bluewaters Island, Dubai

Master franchise agreement is signed with premium Japanese Specialty Coffee Concept, % ΔRΔBICΔ for five international markets including France, Germany, Portugal, Greece and Jordan.

2022

Opening of the first regional flagship store in the Middle East at the Dubai Mall, Fashion Avenue

2022

Paragraph about our expansion

WORLDWIDE PRESENCE