SOHO is a boutique lifestyle retailer that represents a generation of consumers who seek innovative concepts, digital accessibility, and embody the spirit of social community.
We are SOHO, the home of emerging, innovative retail in the Middle East. Born in 2019, we are experts in retail concepts, marketing and distribution.
Developed association partnerships with:
2017
2012
Successful exit following business expansion from 3 to 14 stores (including three flagship stores) and shop-in-shops
Acquisition of Al Manara International Jewellery
2019
SOHO is founded with 100% lifestyle focus
2020
Launch of the first AMIRI pop-up in the region at Mall of Emirates, UAE
2021
Two successful regional pop-ups implemented at Mall of Emirates & Bluewaters Island, Dubai
Master franchise agreement is signed with premium Japanese Specialty Coffee Concept, % ΔRΔBICΔ for five international markets including France, Germany, Portugal, Greece and Jordan.
2022
Opening of the first regional flagship store in the Middle East at the Dubai Mall, Fashion Avenue
2022
Paragraph about our expansion
worldwide
presence
SOHO is a boutique lifestyle retailer that represents a generation of consumers who seek innovative concepts, digital accessibility, and embody the spirit of social community.
We are SOHO, the home of emerging, innovative retail in the Middle East. Born in 2019, we are experts in retail concepts, marketing and distribution.
Developed association partnerships with:
2017
2012
Successful exit following business expansion from 3 to 14 stores (including three flagship stores) and shop-in-shops
Acquisition of Al Manara International Jewellery
2019
SOHO is founded with 100% lifestyle focus
2020
Launch of the first AMIRI pop-up in the region at Mall of Emirates, UAE
2021
Two successful regional pop-ups implemented at Mall of Emirates & Bluewaters Island, Dubai
Master franchise agreement is signed with premium Japanese Specialty Coffee Concept, % ΔRΔBICΔ for five international markets including France, Germany, Portugal, Greece and Jordan.
2022
Opening of the first regional flagship store in the Middle East at the Dubai Mall, Fashion Avenue
2022
Paragraph about our expansion