Founded in 2014 by the Los Angeleno Founder and Creative Director, Mike Amiri. From Mike’s foray into fashion with hand-embellished, one-off denim creations that riffed on the countercultural milieu of his youth in ‘90s L.A., AMIRI is now an established global luxury fashion house, celebrated for its bold artistic vision and refined, world-class craftsmanship.
Today, AMIRI presents its menswear collection bi-annually at Paris Fashion Week and is available from some of the most renowned retailers worldwide, such as Bergdorf Goodman in New York, Galeries Lafayette in Paris, Selfridges in London and Joyce in Hong Kong. As its global presence grows, AMIRI remains faithful to its roots: each garment is still a labor of love, cut from the finest fabrics, produced in majority in L.A., and often even hand-finessed in-house.
More recently, production of leather goods and tailored suiting moved to Italy.
Since 2018, Mike Amiri has been a member of the CFDA. In 2018, he was also nominated for the Swarovski Award for Emerging Talent at the CFDA Fashion Awards and honored with the Emerging Talent Award at the Footwear News Achievement Awards. In 2019, 2021, and 2022 Mike was nominated for the Menswear Designer of the Year at the CFDA Fashion Awards
Founded in 2014 by the Los Angeleno Founder and Creative Director, Mike Amiri. From Mike’s foray into fashion with hand-embellished, one-off denim creations that riffed on the countercultural milieu of his youth in ‘90s L.A., AMIRI is now an established global luxury fashion house, celebrated for its bold artistic vision and refined, world-class craftsmanship.
Today, AMIRI presents its menswear collection bi-annually at Paris Fashion Week and is available from some of the most renowned retailers worldwide, such as Bergdorf Goodman in New York, Galeries Lafayette in Paris, Selfridges in London and Joyce in Hong Kong. As its global presence grows, AMIRI remains faithful to its roots: each garment is still a labor of love, cut from the finest fabrics, produced in majority in L.A., and often even hand-finessed in-house.
More recently, production of leather goods and tailored suiting moved to Italy.
Since 2018, Mike Amiri has been a member of the CFDA. In 2018, he was also nominated for the Swarovski Award for Emerging Talent at the CFDA Fashion Awards and honored with the Emerging Talent Award at the Footwear News Achievement Awards. In 2019, 2021, and 2022 Mike was nominated for the Menswear Designer of the Year at the CFDA Fashion Awards
Founded in 2014 by the Los Angeleno Founder and Creative Director, Mike Amiri. From Mike’s foray into fashion with hand-embellished, one-off denim creations that riffed on the countercultural milieu of his youth in ‘90s L.A., AMIRI is now an established global luxury fashion house, celebrated for its bold artistic vision and refined, world-class craftsmanship.
Today, AMIRI presents its menswear collection bi-annually at Paris Fashion Week and is available from some of the most renowned retailers worldwide, such as Bergdorf Goodman in New York, Galeries Lafayette in Paris, Selfridges in London and Joyce in Hong Kong. As its global presence grows, AMIRI remains faithful to its roots: each garment is still a labor of love, cut from the finest fabrics, produced in majority in L.A., and often even hand-finessed in-house.
More recently, production of leather goods and tailored suiting moved to Italy.
Since 2018, Mike Amiri has been a member of the CFDA. In 2018, he was also nominated for the Swarovski Award for Emerging Talent at the CFDA Fashion Awards and honored with the Emerging Talent Award at the Footwear News Achievement Awards. In 2019, 2021, and 2022 Mike was nominated for the Menswear Designer of the Year at the CFDA Fashion Awards
2021
2021
2021
AMIRI & SOHO PARTNERSHIP STARTED
AMIRI & SOHO PARTNERSHIP STARTED
AMIRI & SOHO PARTNERSHIP STARTED
2021
2021
2021
TWO POP-UP'S IN MALL OF THE EMIRATES
TWO POP-UP'S IN MALL OF THE EMIRATES
TWO POP-UP'S IN MALL OF THE EMIRATES
2022
2022
2022
DUBAI MALL
FASHION AVENUE GROUND FLOOR
FIRST FLAGSHIP IN DUBAI MALL
DUBAI MALL
FASHION AVENUE GROUND FLOOR
FIRST FLAGSHIP IN DUBAI MALL
2024
2024
2024
MALL OF THE EMIRATES
FASHION DOME
SECOND FLOOR
OPENING MALL OF THE EMIRATES
MALL OF THE EMIRATES
FASHION DOME
SECOND FLOOR
OPENING IN MALL OF THE EMIRATES
Sep 24
Sep 24
Sep 24
OPENING SOLITAIRE MALL IN RIYADH
OPENING SOLITAIRE MALL RIYADH
OPENING SOLITAIRE MALL IN RIYADH
OPENING SOLITAIRE MALL RIYADH
Dec 24
Dec 24
Dec 24
OPENING JAWHARAT JEDDAH
OPENING JAWHARAT JEDDAH
OPENING JAWHARAT JEDDAH
may 25
may 25
may 25
OPENING JAWHARAT RIYADH
OPENING JAWHARAT RIYADH
OPENING JAWHARAT RIYADH
KEY Milestones
KEY Milestones
KEY Milestones
SOHO & AMIRI
SOHO & AMIRI
SOHO & AMIRI
As part of its ambitious global expansion, SOHO introduced the LA-based brand to the Middle East in 2020 with two successful pop-up stores in Mall of Emirates, followed by the first regional flagship store opening in December 2022 at the Dubai Mall, one of the world's most exclusive luxury shopping destinations.
The new boutique was a significant milestone for AMIRI as it marked the brand's third international store location alongside Shanghai and Tokyo. The launch was supported with a full 360- marketing activation plan that was fully executed by SOHO team.
As part of its ambitious global expansion, SOHO introduced the LA-based brand to the Middle East in 2020 with two successful pop-up stores in Mall of Emirates, followed by the first regional flagship store opening in December 2022 at the Dubai Mall, one of the world's most exclusive luxury shopping destinations.
The new boutique was a significant milestone for AMIRI as it marked the brand's third international store location alongside Shanghai and Tokyo. The launch was supported with a full 360- marketing activation plan that was fully executed by SOHO team.
As part of its ambitious global expansion, SOHO introduced the LA-based brand to the Middle East in 2020 with two successful pop-up stores in Mall of Emirates, followed by the first regional flagship store opening in December 2022 at the Dubai Mall, one of the world's most exclusive luxury shopping destinations.
The new boutique was a significant milestone for AMIRI as it marked the brand's third international store location alongside Shanghai and Tokyo. The launch was supported with a full 360- marketing activation plan that was fully executed by SOHO team.