Founded in 2014 by the Los Angeleno Founder and Creative Director, Mike Amiri. From Mike’s foray into fashion with hand-embellished, one-off denim creations that riffed on the countercultural milieu of his youth in ‘90s L.A., AMIRI is now an established global luxury fashion house, celebrated for its bold artistic vision and refined, world-class craftsmanship.


Today, AMIRI presents its menswear collection bi-annually at Paris Fashion Week and is available from some of the most renowned retailers worldwide, such as Bergdorf Goodman in New York, Galeries Lafayette in Paris, Selfridges in London and Joyce in Hong Kong. As its global presence grows, AMIRI remains faithful to its roots: each garment is still a labor of love, cut from the finest fabrics, produced in majority in L.A., and often even hand-finessed in-house.


More recently, production of leather goods and tailored suiting moved to Italy.

Since 2018, Mike Amiri has been a member of the CFDA. In 2018, he was also nominated for the Swarovski Award for Emerging Talent at the CFDA Fashion Awards and honored with the Emerging Talent Award at the Footwear News Achievement Awards. In 2019, 2021, and 2022 Mike was nominated for the Menswear Designer of the Year at the CFDA Fashion Awards

Founded in 2014 by the Los Angeleno Founder and Creative Director, Mike Amiri. From Mike’s foray into fashion with hand-embellished, one-off denim creations that riffed on the countercultural milieu of his youth in ‘90s L.A., AMIRI is now an established global luxury fashion house, celebrated for its bold artistic vision and refined, world-class craftsmanship.


Today, AMIRI presents its menswear collection bi-annually at Paris Fashion Week and is available from some of the most renowned retailers worldwide, such as Bergdorf Goodman in New York, Galeries Lafayette in Paris, Selfridges in London and Joyce in Hong Kong. As its global presence grows, AMIRI remains faithful to its roots: each garment is still a labor of love, cut from the finest fabrics, produced in majority in L.A., and often even hand-finessed in-house.


More recently, production of leather goods and tailored suiting moved to Italy.

Since 2018, Mike Amiri has been a member of the CFDA. In 2018, he was also nominated for the Swarovski Award for Emerging Talent at the CFDA Fashion Awards and honored with the Emerging Talent Award at the Footwear News Achievement Awards. In 2019, 2021, and 2022 Mike was nominated for the Menswear Designer of the Year at the CFDA Fashion Awards

Founded in 2014 by the Los Angeleno Founder and Creative Director, Mike Amiri. From Mike’s foray into fashion with hand-embellished, one-off denim creations that riffed on the countercultural milieu of his youth in ‘90s L.A., AMIRI is now an established global luxury fashion house, celebrated for its bold artistic vision and refined, world-class craftsmanship.


Today, AMIRI presents its menswear collection bi-annually at Paris Fashion Week and is available from some of the most renowned retailers worldwide, such as Bergdorf Goodman in New York, Galeries Lafayette in Paris, Selfridges in London and Joyce in Hong Kong. As its global presence grows, AMIRI remains faithful to its roots: each garment is still a labor of love, cut from the finest fabrics, produced in majority in L.A., and often even hand-finessed in-house.


More recently, production of leather goods and tailored suiting moved to Italy.

Since 2018, Mike Amiri has been a member of the CFDA. In 2018, he was also nominated for the Swarovski Award for Emerging Talent at the CFDA Fashion Awards and honored with the Emerging Talent Award at the Footwear News Achievement Awards. In 2019, 2021, and 2022 Mike was nominated for the Menswear Designer of the Year at the CFDA Fashion Awards

2021

2021

2021

2021 - AMIRI & SOHO PARTNERSHIP STARTED


2021 - AMIRI & SOHO PARTNERSHIP STARTED


2021 - AMIRI & SOHO PARTNERSHIP STARTED


2021

2021

2021

2021 - TWO POP-UP'S IN MALL OF THE EMIRATES


2021 - TWO POP-UP'S IN MALL OF THE EMIRATES


2021 - TWO POP-UP'S IN MALL OF THE EMIRATES


2022

2022

2022

2022 - DUBAI MALL

FASHION AVENUE GROUND FLOOR

2022 - DUBAI MALL FASHION AVENUE GROUND FLOOR

2022 - DUBAI MALL FASHION AVENUE GROUND FLOOR


2024

2024

2024

2024 - MALL OF THE EMIRATES

FASHION DOME

SECOND FLOOR

2024 - MALL OF THE EMIRATES FASHION DOME SECOND FLOOR

2024 - MALL OF THE EMIRATES FASHION DOME SECOND FLOOR

2024 - MALL OF THE EMIRATES FASHION DOME SECOND FLOOR


Sep 24

Sep 24

Sep 24

DEC 2024 - OPENING SOLITAIRE MALL IN RIYADH


DEC 2024 - OPENING SOLITAIRE MALL IN RIYADH


DEC 2024 - OPENING SOLITAIRE MALL

IN RIYADH


KEY Milestones

KEY Milestones

KEY Milestones

SOHO & AMIRI

SOHO & AMIRI

SOHO & AMIRI

As part of its ambitious global expansion, SOHO introduced the LA-based brand to the Middle East in 2020 with two successful pop-up stores in Mall of Emirates, followed by the first regional flagship store opening in December 2022 at the Dubai Mall, one of the world's most exclusive luxury shopping destinations.


The new boutique was a significant milestone for AMIRI as it marked the brand's third international store location alongside Shanghai and Tokyo. The launch was supported with a full 360- marketing activation plan that was fully executed by SOHO team.

As part of its ambitious global expansion, SOHO introduced the LA-based brand to the Middle East in 2020 with two successful pop-up stores in Mall of Emirates, followed by the first regional flagship store opening in December 2022 at the Dubai Mall, one of the world's most exclusive luxury shopping destinations.


The new boutique was a significant milestone for AMIRI as it marked the brand's third international store location alongside Shanghai and Tokyo. The launch was supported with a full 360- marketing activation plan that was fully executed by SOHO team.

As part of its ambitious global expansion, SOHO introduced the LA-based brand to the Middle East in 2020 with two successful pop-up stores in Mall of Emirates, followed by the first regional flagship store opening in December 2022 at the Dubai Mall, one of the world's most exclusive luxury shopping destinations.


The new boutique was a significant milestone for AMIRI as it marked the brand's third international store location alongside Shanghai and Tokyo. The launch was supported with a full 360- marketing activation plan that was fully executed by SOHO team.

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© 2023 Soho Group

© 2023 Soho Group

© 2023 Soho Group