We provide a 360˚ retail
innovation experience

We provide a 360˚ retail
innovation experience

We provide a 360˚ retail
innovation experience

We consider each brand an extension of ourselves. As our portfolio grows, we are proud to set ourselves apart by applying a unique curation process to deliver a world-class, incomparable experience that reflects SOHO’s DNA. Our services include fashion distribution, retail consultancy, marketing & PR, and operations management. We pride ourselves on being a key, forward-thinking business partner and the ideal gateway for global brands wishing to enter or expand in the Middle East.


Discover more

We consider each brand an extension of ourselves. As our portfolio grows, we are proud to set ourselves apart by applying a unique curation process to deliver a world-class, incomparable experience that reflects SOHO’s DNA. Our services include fashion distribution, retail consultancy, marketing & PR, and operations management. We pride ourselves on being a key, forward-thinking business partner and the ideal gateway for global brands wishing to enter or expand in the Middle East.


Discover more

We consider each brand an extension of ourselves. As our portfolio grows, we are proud to set ourselves apart by applying a unique curation process to deliver a world-class, incomparable experience that reflects SOHO’s DNA. Our services include fashion distribution, retail consultancy, marketing & PR, and operations management. We pride ourselves on being a key, forward-thinking business partner and the ideal gateway for global brands wishing to enter or expand in the Middle East.


Discover more

Cultivating a way of life that encourages individuality & positive impact

Cultivating a way of life that encourages individuality & positive impact

Cultivating a way of life that encourages individuality & positive impact

Delivering an authentic and connected consumer experience to the highest standard

Delivering an authentic and connected consumer experience to the highest standard

Delivering an authentic and connected consumer experience to the highest standard

Soho in numbers

Soho in numbers

Soho in numbers

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COUNTRIES

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COUNTRIES

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COUNTRIES

Where it matters, next to you

Where it matters, next to you

Where it matters, next to you

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STORES

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STORES

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STORES

Strategically located

Strategically located

Strategically located

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BRANDS

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BRANDS

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BRANDS

And growing actively

And growing actively

And growing actively

and soon much more

and soon much more

and soon much more

Let's get in touch

Let's get in touch

Let's get in touch

DUBAI, UAE

Boulevard Plaza

Tower 1 - Office 3203

DUBAI, UAE

Boulevard Plaza

Tower 1 - Office 3203

© 2023 Soho Group

© 2023 Soho Group

© 2023 Soho Group